Why I spend less time on Instagram (and why it’s okay to lose followers)

Happy Wednesday,

Today I want to follow up on my previous blog post about social media. I’ve been wanting to write this post for awhile now, but for some reason, I thought it might be a bad idea.. Anyway, this time I’d like to talk about Instagram. I’m sure you all know what Insta is, so I’ll skip the introduction part.

When we speak of this platform, it’s all about how to gain audience, how to grow your business, how to engage with your followers or how you should edit your pictures or pose on Insta in order to get an attrictive feed. Instagram surely has a lot of advantages, whether you have a business or personal account. It’s so easy to reach a wider audience all over the world. It also brings people together with similar interests and you can even build real friendships through Instagram.

I’ve been on this platform for a couple of years now and I’ve used so many tips and tricks in order to get some appreciation, to create a follow-worthy account. Spending half of my time looking for new (fashion) people, scrolling, scrolling, hashtags, hashtags, watching Insta stories, trying to be kind, engaging with others, taking insta worthy pictures, repeat. Just like others, I wanted to grow my account and earn money so I can turn my hobby into a business one day. Who doesn’t want to quit their job to pursue their passion?

Well, I believe everything has a good and a bad side. So does Instagram. I don’t know about you, but I came to realize that I’ve spent way too much time on Instagram again. Yup, even after my social media detox of 2016. I guess I’ve made the same mistake. Scrolling through pictures of others, liking, commenting, replying, following, creating pictures, posting..This is all because I wanted to get noticed (Hiii, it’s me! I also take Insta-worthy pictures!). It made my heart jump when I saw a little increase, but it made me down when I saw a drop too. Pretty crazy how much an online platform controls one’s mood, right?

I think the moment that I got back to work after maternity leave was a wake-up call for me. Time has literally flown by and I felt guilty for not spending more time with ‘real people’ like my family and friends.
Now that I’m a mom, I finally understand how important time (management) is. Instead of focusing on what picture I need to post, whether I would get some appreciation or not, I now pay more attention to my family. Yes, I know I’ve said it a zillion times now, but I just need to remind myself that time is so precious, especially with my little boy, Aiden. As I’m a working mommy, I probably would miss some of his milestones. So spending quality time with him means a world to me. Watching my baby grow is more important than the growth of my Instagram account.

So now what? You probably wonder. Well, I’m not going to shut down my Insta account. I just want to spend less time on social media. Again, I’ll be losing followers if I don’t post frequently..And it probably will be harder to get a few ‘back’. But frankly? I really don’t mind losing them. I guess staying active on Instagram isn’t really my thing. So my message for you today is, don’t feel upset when you’re losing followers on Instagram (or on other social media platforms). It’s not worth it. Don’t take it personally..Time is precious. There’s so much more to life than your Instagram account.

Thank you for taking the time to read my post. Until next time,


  1. Jessica Lam August 31, 2017 / 4:10 pm

    This is exactly how I’ve been feeling about Instagram! I’ve just been losing more and more passion for it since the algorithm started affecting my account early this year, and now I only post whenever I feel like it. It’s really unfortunate because Instagram used to be a lot of fun!

    • Vivian Tse
      September 12, 2017 / 8:37 am

      Hi Jessica, thanks for dropping by and sharing your thoughts with me! Truly appreciate it :) xo

  2. Mary M August 31, 2017 / 10:14 pm

    I understand where you’re coming from, I’ve never been interested in promoting my Instagram, but now I’m going through this phase! It’s probably going to wear me out, but I love the fact I discover in the process so many people with great fashion sense!

    Have an amazing week,
    Mary x

    • Vivian Tse
      September 12, 2017 / 8:41 am

      Hi Mary, thanks for dropping by and sharing your thoughts with me! Truly appreciate it ! xo

  3. Sanne September 1, 2017 / 2:58 pm

    So true! Instagram used to be a lot of fun, but now it just seems stressful. I think it brings up the worst in a lot of people (yes, I’m looking at you who follows only to unfollow an hour later, or you who use a robot to like and comment, as if I wouldn’t notice).. I’ve stopped caring about growth and how to do it right. I just want to share my photos:)

    • Vivian Tse
      September 12, 2017 / 8:50 am

      Hi Sanne! Glad we’re on the same page:) I don’t care whether I lose or gain followers…it won’t affect my mood anymore..I only post when I want to post something :) Miss you a lot btw! Hope you’re doing well :) It’s a little hectic lately..my sister is getting married next week (part 1 in NL, part 2 will be held in October in HK)..we are all excited haha!

  4. Kim September 1, 2017 / 9:52 pm

    Unfortunately, most bloggers take Instagram so seriously, which is probably what causes all the anxiety! And I don’t blame them! The better your numbers are, the more opportunity you get to monetize. Anyways, my follow count is always fluctuating. On days where I earn 10 followers, I’ll lose 10 and it looks like I haven’t made any progress. But at the end of the day, who cares? It’s much better to try and be present in the moment (at least that’s what I try and tell myself). I hope you find a healthy balance between the two!

    Simply Lovebirds

    • Vivian Tse
      September 12, 2017 / 9:05 am

      Hi Kim, thanks for sharing your thoughts with me! I know exactly what you mean, I no longer pay attention to my instagram growth..It’s not healthy either…Now I only post when I want to post something :) Hope you are having an amazing week! xo,

  5. Nancy September 2, 2017 / 5:11 am

    I love how social media brings people together – but at the end of the day, you kind of have to evaluate why you’re posting and what you really care about. I haven’t been to the point where I have a lot of followers but I kind of thought about it when I turned my profile private. Everyone has their own thoughts on how they use their social media accounts and that’s fine! Time is definitely precious and we want to spend it where it counts the most! Really, the people who stick around with you are the ones we should pay attention to :).


    • Vivian Tse
      September 12, 2017 / 9:08 am

      That’s so true! Thanks for sharing your thoughts with me, Nancy! I’m so glad I can finally tell others I really don’t care about my instagram growth anymore :)

  6. carmitive September 2, 2017 / 11:52 pm

    Oh you are so so right babe! After being on holidays I realized how much time I actually spend on Instagram and to be honest, half of the time is definitely enough ;) Even though it’s important to grow and increase followers, it’s way more important to do it in a way that suits you. And if this means some people want to unfollow you – well, it’s their loss ;)
    xx, Carmen – http://carmitive.com

    • Vivian Tse
      September 12, 2017 / 9:23 am

      Thanks so much for sharing your thoughts with me, Carmen! Truly appreciate it :) Totally agree with you! Spending half of my time on instagram already requires a lot if you asked me. I’m so glad I finally found a balance between the real vs virual world! xo

  7. notjessfashion1 September 4, 2017 / 3:51 am

    Couldnt agree more. It was frustrating at first, but then I just stopped caring about other people, and focus on me just sharing my photos instead.

    Jessica | notjessfashion.com

    • Vivian Tse
      September 12, 2017 / 9:25 am

      Exactly! I’m so glad we’re on the same page :) Hope you’re having a great week so far! xo

  8. therealpinkblogger September 4, 2017 / 9:08 pm

    I agree with you. Social media has become so popular nowadays it’s hard to ignore its impacts. We not only spend too much time using it but also stress too much and I feel like Instagram can become super stressful with all the likes/comments/etc. I totally support your decision on using it less!

    Have an awesome day!
    xx Kris


    • Vivian Tse
      September 12, 2017 / 10:08 am

      Hi Kris, thanks so much for sharing your thoughts with me! Truly appreciate it :) Glad I’m not the only one who thinks instagram is stressful! Thanks for your support too! Hope you’re having an amazing week so far :) xo

  9. Samantha Frances September 13, 2017 / 10:05 pm

    Love this post <3 I'm not really all to bothered about the number of my followers, but I spend waaaay too much time scrolling through my feed and seeing what other people are getting up to when really I should be more focused on what I'M getting up to! I definitely think all of us should spend way less time on social media and more time living our own lives! <3 xxx

  10. Saida - She talks Glam October 15, 2017 / 11:07 pm

    Dear Vivian,
    I was going to read another one of your posts but got curious about this one as I am preparing a similar post for my blog. It’s funny how we all seem to be feeling the same way about Instagram, yet only a few people decide to change that and like you said, put the real people first. I also try not to worry too much about it and frankly, on my last holidays without much internet access, I was a happy girl, only posting photos occasionally and being in the now the rest of the time. Hope you are having a great week and thanks for sharing this ♥

    Saida | She talks Glam

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